Ahad, 16 Oktober 2011

Cinema and Television: Cultural literacy and the question of "What's it for?"

Have you seen the first film that ever been made?

Let’s see this clip below and be hold to the first film that was made in history.


It was recorded 12 frames per second for 2.11 second which were invented by Eadweard Muybridge.
And below is the clip of the first showcase of cinema to audience which is created by Louis and Auguste Lumiere:



Now lets see the first Television Broadcast in History:



John Logie Baird is the pioneered of Television invention, using wire transmission from London to Glasgow in 1926.

Different between Television and Cinema

Televisions as we all know it produce motion picture through cathode rays while Cinema uses projector and film to produce picture. Televisions can only transmitted via electromagnetic signals from satellite and Cinema can be watch in movie theaters.

The cultural literacy and the media

Cultural literacy are both knowledge of meaning and ability to negotiate within different cultural context, which means we need to understand what other culture do or knowledge of their culture before trying to make conversation or dealing with them. According to Strokes (2003),”Studying text can improve our understanding of cultural life – of how things mean – meaning is one of the most important aspects of media use”.
Take this movie for example:

This show called Mad TV:  An Average Asian, this show is about a group of American people, one of them has invited an Asian man to her party and because they doesn’t know the cultural literacy of Asian people, they starts to bow to him and greet him welcome, they had assume that all Asian people are Japanese. They speak slowly and loudly to him as if he doesn’t understand what they were talking about. This is how the American people would act if they are confronting Asian people because they have low cultural literacy of the Asian culture. They stereotyping the Asian man as they are all know origami which is the art of paper folding, professional in traditional medicine and when they heard a word Asian, they all think his from Japan. Not all Asian people can do origami, I’m an Asian girl but I don’t know how to do origami and I’m definitely not Japanese.

Learning cultural literacy of other culture can be provided in television, media, movies and many more as media are now the very useful tool in today’s world, where according to Strokes (2003),”Media texts are part of our world: they are social phenomena and often part of the debates about society going on in the world – makes them more topical and socially relevant.”



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