Infomation Graphics

This week we are given an assignment to analyze the data given by Dr. Chris during tutorial, we are needed to gather information and make visual graph to explain how the rising of fuel and cost of revenue in the Airlines. The data that were collected by the International Air Transport Association are below:-

The task that given to us is to “Generate an information graphic that explains the relationship among gross revenue, gross expenses, cost of fuel and cost of fuel as percentage of expenses from year 2000 to 2009”.

My answer:-

The reason for why we use the information graphic to explain the issues of IATA reports are to make more understandable about the issues arise, even if the cost of revenue is high, the expenses that includes cost of Fuel are also high by each year from 2000 to 2009, where 2008 and 2009 are prediction for the future. This shows the lost of the company profits. See at the graph below:-

The information graph above is a line graph, this is because a line graph is the best if we are trying to explain the trend in the data and used also in prediction where to the company issues is the rising of the cost of fuel expenses. We can see that the revenue and expenses of the company are rather the same, where thus there are fewer profits.

The graph has the specific title to show what actually we intended to tell to the shareholders, as we are explaining how the gross of expenses are rather the same or greater than the gross of revenue.  The shareholders will know what had been happening to the profits by seeing this graph, as according to Lester (1995), “Reader or viewer learns and remembers better if the journalistic questions are answered with a combination of words, images and info-graphics”.

Using info-graphics also can explain the overall message that was intended to tell or to show, as according to Petterson (1993), “information graphics provide the reader with a rapid and easily grasped overall view if a message and are therefore highly suitable as an introduction to and summary of a subject”.

However, info-graphics has a limited only to show findings or data which the info-graphic are not suitable for analyzing discussion or details as according to Petterson (1993), “Conventionally illustrated text is better for analysis, discussion and study of details – information in graphical media can utilize text, pictures, information graphics, and graphical design in conveying its message”.

References:

-          Petterson, R. (1993). Visual Information (2^nd ed) (pp.169-175). New Jersey: Educational Technology Publications.

-          Lester, P.M. (1995). Information Graphics. Visual communication: Images with messages (pp.200-211). California: Wadsworth Publishing.